Personal branding is said to be essentially a constant and ongoing process of establishing a prescribed image or impression in the mind of others about yourself, business or the organization you represent. Furthermore, it is also a process by which individuals differentiate themselves by identifying and effectively articulating what makes them different or unique from others or their fellow competitors. Now the key focus is at identifying and building on the positive traits that makes them different from the rest therefore enabling them to stand out from the crowd be it in terms of products or service.
The Process of Personal Branding
It is interesting to note that there are many processes involved in building a personal brand. The first step lies in you making a “conscious decision to brand yourself”. Fact is, if you don’t brand yourself the world outside will brand you and they may not be too kind with the brand they assign you. Next, is you want to identify what your core values are. Identifying and developing your core values is crucial in building your personal brand. Your core values becomes the engine that will grow and help you maintain your brand consistency.
Your core values are a stated list of principles or beliefs that clearly represents what you stand for and represent. Therefore quite often you notice people listing values such as Integrity, diligence, professionalism, compassion among others. It must be stated however that there are processes involved in choosing your core values. These core values when chosen helps you remain focused on the personal brand you are building.
To fully develop your personal brand therefore, your key objective will be to create the right type of emotional response you want people to have when your name or product is mentioned. That emotional response should be particularly reinforced when people see your image or name on social media platforms or when they meet you in person. Take a look at these scenarios.
EMMA ADDO-OWUSU (Mrs.)
She is an image consultant with key focus on providing personalized training to individuals and staff of business institutions with the aim of enhancing their professional, business and social image. She has over 8 years’ experience in the personal and corporate image management industry. She has provided numerous professional training to individuals, companies and organizations. She has also worked as: Former Columnist, Mirror Newspaper- “Fashion and Style Segment” Consultant “GTV Breakfast Show” Guest Facilitator – JOY BUSINESS MASTERCLASS SERIES ON – Personal Branding and Business Etiquette……….Founder – KOBADEM Image Training Institute